Make Your Brand Impossible to Ignore.

For more than 4 decades, we have helped some of the world’s most trusted brands dominate in Malaysia with targeted regional ads. We know the pulse of the market and how to resonate with diverse target consumer groups across ages, cultures, income levels, and preferences through holistic campaigns that cover every touchpoint. Let’s make your brand the next big thing.

The Alfalfa Agency

Unmissable Since the 1980s.

Fragmented campaigns have weaker messaging and lack impact. We provide end-to-end integration: audience mapping, strategy, and execution across every channel. This ensures that your brand always has cohesive campaigns that create market-wide impact.

Award-Winning Campaigns:

We have been at the forefront of new trends and tech for 40+ years. 

Smart Multichannel Execution

We map audiences, craft cohesive messaging, build ads for every touchpoint, and align measurement and attribution so nothing gets lost in execution.

Built for Global Impact

Our team is behind the first campaigns for international brands like Samsung in Malaysia. We have also helped Toyota, Renault, and Inokom find footing in local markets.

Industry Leader Agency

Our work has been recognized with multiple regional and Asian accolades, proving we deliver campaigns that meet international standards for creativity and innovation. 

We Are Behind the Brands You Love

Our Partners in
Success

Services That Drive Growth

We executed Malaysia’s 1st Samsung’s colour screen mobile phone, True-i campaign, a groundbreaking moment in local advertising recognized by the Malaysia Book of Records. We then continued to manage the full electronics portfolio, from phones to household appliances (white and brown goods).

Holistic Campaign Planning

We are masters at connecting the real and digital worlds. As a fully integrated agency, we build holistic campaigns where events, OOH/DOOH, and digital touchpoints work together—amplified by geo-fencing, real-time data, and business intelligence.

Mall Branding & Activations

Capture audiences and build brand recall organically with LED panels, large-scale wraps, and on-ground activations that turn high-traffic malls into powerful brand stages. 

Brand Launches & Event Management

Our events and product launches are designed to build momentum. From choosing the right venues, designing creative that demands focus, and amplifying every moment across OOH and digital — we create a consistent brand story that drives awareness and keeps audiences engaged beyond the event.

Measurable Digital Campaigns

We know it’s ROI you care about the most, so we build our digital campaigns around that. This is why we design all campaigns on Meta, TikTok, Google, and LinkedIn for measurable results that expand reach, increase conversions, and deliver real business outcomes.

Services That Drive Growth

Partner with a team that knows how to turn big ideas into campaigns people can’t ignore

Our Unfair Advantage

Defining Consumer Choices for Generations

We are one of the oldest advertising agencies in Malaysia, with a legacy of more than 40 years. It’s quite likely that we have impacted purchase decisions for not just the current generation, but also their grandparents or parents.

We have seen consumer trends change, new digital channels emerge, and launched entirely new categories of products — and we have been at the forefront of it all.

At Alfalfa, we combine strategic insight, creative execution, and flawless production to deliver advertising that moves markets.

Our leadership team brings together expertise across traditional, digital, and outdoor media, blending the wisdom of experience with the agility of innovation.

Sime Darby Property, Abbott, Acer, Foodpanda, Honda, Toyota, Heineken, Revlon, Nikon, Sapura, and Bonia are just some of the leading Malaysian and global brands we have served over the years. Yours can be next.

Get Your Brand in Front of Millions

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What We've Built

A Legacy of Firsts

Our track record isn’t just a list of clients—it’s a timeline of market leadership. We specialize in turning bold ideas into measurable results, and our work has consistently set the standard for what’s possible in advertising.

Samsung mobile phone color-screen

We executed Malaysia’s first Samsung Mobile Phone Colour Screen, True-i campaign . This marked a groundbreaking moment in local advertising, even recognized by the Malaysia Book of Records for its innovation.

Until today, we are still the trusted partner for Samsung and continue to drive Samsung’s presence through mall branding for mobile phones and appliances.

Product Launches for Automotive Leaders

We launched the complete Renault car range in Malaysia and ran national campaigns for UMW Toyota Heavy Vehicles. Inokom, Malaysia’s own commercial van, became a household name under our integrated campaign strategy.

Regionalized Campaigns for International Powerhouses

We deliver results for international clients with locally tailored campaigns that strike a chord with the majority of Malaysians. Brands that trust us include Yomeishu, Toshiba, and Elba

Trusted by Market Leaders

Industries We’ve Partnered With

Education

Specializing in promoting educational institutes through impactful outdoor advertising campaigns. Our team collaborates with institutes to create eye-catching static and digital billboards with compelling messaging for the target audience. We customize our advertising solutions to boost visibility of institutes, help them stand out in the market, drive enrollment, and engage with prospective students effectively.

Logistics

Comprehensive rebranding strategies to elevate businesses’ visibility, appeal to existing customers, and attract new clientele. Our targeted paid advertising campaigns drive targeted traffic to businesses, maximizing their reach and impact. Furthermore, we organize exclusive events like conferences, training sessions, and gala dinners for esteemed associations, adding significant value to their brand presence and networking opportunities.

Beauty

Helping enhance brand visibility and improve product personalization in the beauty industry through AI-powered strategies. Our algorithms elevate the shopping experience through personalized product recommendations based on customer behaviors, preferences, and purchase history. We proactively analyze market trends using AI and share insights and recommendations to help businesses stay ahead of the curve.

Engineering & Construction

Enabling engineering companies to effectively showcase their projects, services, and expertise through paid advertisements and newspaper placements. Our tailored advertising solutions help them reach their target audience, leading to increased inquiries and project opportunities. We maximize visibility and engagement through strategically placed ads in publications and online platforms. One of our notable projects is a scholarship campaign.

Health

We specialize in strategic branding and targeted digital marketing strategies for healthcare companies, ensuring visibility to potential patients online. Our analytics offer valuable insights, empowering healthcare companies to make data-driven decisions to optimize marketing efforts. Additionally, we excel in creating informative and engaging content, helping companies educate patients, address health concerns, and build credibility within their field.

Security

Designing customized branding strategies for security companies, ensuring their distinct identity stands out in the market. We help these companies build trust and credibility with their target audience through compelling messaging and eye-catching aesthetics. Our AI-powered marketing solutions help businesses broaden their reach, establish a robust online presence, and ensure maximum visibility and engagement.

The Alfalfa Agency

The Integrated Difference

In a fragmented media landscape, you need more than just an agency; you need a partner with a proven record of making an impact.

Four Decades of Impact

Our legacy is built on launching and growing some of Malaysia’s most successful brands. Our experience isn’t just a history lesson—it’s a playbook for modern success.

An Integrated Powerhouse

We are one of the few agencies with deep, direct access to both traditional and digital media channels. We don’t outsource; we execute seamlessly.

A Strategic Advantage

Our team’s unique combination of time-tested insight and new-age expertise gives us a perspective few others have. We understand the past, and we’re building the future.

Award-Winning Creativity

Our work has been recognized with multiple regional and Asian accolades, proving we deliver campaigns that meet international standards for creativity and innovation.

Highlights from Our Projects

Let’s Make Your Brand the Talk of Town

Whether you are a startup or an established brand, we can help you with explosive growth in Malaysia by ensuring your campaigns reach the right audiences at the right time across all channels. Let’s talk and see how we can build legacies together.

508, Block A, Phileo Damansara 1, No.9, Jalan 16/11, Off Jalan Damansara, 46350, Petaling Jaya, Selangor.

The Alfalfa Ad 2025. All Rights Reserved.

The visionary who built Alfalfa from the ground up, turning it into a name synonymous with high-impact advertising in Malaysia. His foresight and leadership are the bedrock of our enduring success. He and Sivakumar have been the driving force behind our transformation, ensuring the agency remains a formidable force in this digital domain.

Koklian Tan

Founder & Managing Director

The architect of our most iconic campaigns. Sivakumar has been a key driver with Alfalfa since its inception, turning brand ambitions into market dominance. He was the one who conceptualized and executed national campaigns for a roster of history-making clients. His extensive experience also includes shaping campaigns for leading international brands like Revlon, Nikon, Sapura, and Bonia at previous agencies.

Sivakumar Ramachandran

Chief Media Strategist

Jou Sern is the engine of our growth and client satisfaction. With his extensive experience at one of Malaysia’s largest media conglomerates, Media Prima, he brings a deep understanding of the local market and the media landscape and has worked with established clients such as Sime Darby Property, Abbott, Acer and others. He is dedicated to building strong client relationships and creating strategic partnerships that drive our clients' success and expand the agency's footprint.

Jou Sern

Head of Client Servicing & Business Development

Kaveen brings a wealth of experience in media, marketing, and client management, having worked with leading advertising agencies and managed major client accounts across diverse industries. Now at Alfalfa, he focuses on building impactful outdoor advertising strategies, blending innovation with proven expertise to deliver measurable results.

Kaveen

Director of Client Strategy

Rupanath has spent years in the fast lane of digital advertising, running high-impact campaigns for brands like Foodpanda, Honda, Toyota, and Heineken. Having worked at agencies like Dentsu Aegis Network and Matterkind, he’s known for turning data into creative firepower. He brings a results-first mindset and the agility to make brands stand out where it matters most.

Rupanath Sivakumar

 Head of Performance & Digital Media

With over 15 years of experience in advertising production, Kim Foong has mastered the end-to-end process of managing campaign materials, finishing, and media execution. She has extensive hands-on expertise in billboard installations and mall branding rollouts, ensuring large-scale campaigns are delivered on time and to exacting standards. Having worked with top advertising agencies, she combines technical know-how with meticulous attention to detail, making her the driving force behind Alfalfa’s production excellence.

Kim Foong

Head of Production